For the release of the classic 574 Grey, New Balance & Sneaker Freaker brought the best of the Australian fashion and sneaker scene to Melbourne to celebrate the launch with an iconic event called #NBGreyday.

Guests were treated to live music, interactive timelines of 574 brand campaigns and art exhibition talks; with a focal point for the events centred around the emblematic “N” logo adorned by work from selected artists.

To celebrate the brand I created key art for wall decals and the media wall, was responsible for layout of the photographers artwork featured within the “N” emblem, as well as directing & editing a video installation utilising local photographers imagery within moving “N” transitions, that played on rotation at the event.