Carlton United Breweries is one of the largest beverage companies in Australia, with a range of brands suiting nearly every discerning drinker.

This campaign was to promote the AFL mid season derby game between West Coast Eagles and Fremantle Dockers in 2010, held at Subiaco Oval in Perth. I was responsible for the art direction of the photoshoot in Perth, as well as the design and layout of all POS (on premise and off premise).