New Balance partnered with the Melbourne Demons AFL team, offering contestants the chance to participate in the Demon Dash at 9 MFC home games at the MCG. The Demon Dash takes place during 3 quarter time at the respective games.

I worked as the art director and designer for this campaign with New Balance and the Melbourne Demons AFL team. My role involved conceptualizing the creative idea, which featured a flaming NB symbol chasing around the grounds as an animated timer. Additionally, I designed the digital artwork showcased on the big screen at the MCG and on the displays surrounding the grounds during the Demon Dash held at 9 MFC home games.