New Balance Cricket developed two distinct categories in their cricket range, the Master or Blaster series. To promote this, digital content was created under the ‘Play Your Way’ banner showcasing both styles of play.

I spearheaded the design team, creating digital assets for both web and video, working with imagery supplied by New Balance. I edited and produced the primary videos, before managing & art directing a video editor to ensure consistency and great deliverables in a range of lengths and formats across a variety of platforms, including Facebook, Snapchat, Instagram and Youtube.