Inspired by iconic British beers, New Balance released the “Real Ale” pack, which consists of the 1500, 576 and CT 300 silhouettes. The three Made in England sneakers are executed in the colorways of the Cumbrian Red Ale, Ye Old Flimby Prime Ale, and the Chicken Foot IPA, taking on hues that resemble each popular brew.

Taking inspiration from the British heritage, I was responsible for the design and layout of window displays, as well as hanging posters and window decals for Hype DC stores in locations across Australia.