As the Senior Designer collaborating closely with Creative Director Glenn Gibbins at Kathmandu, I led the “Summer Never Sleeps” global campaign, celebrating summer as a time for spontaneity and adventure. The goal was to inspire our audience to embrace new experiences, discover the unexpected, and seize every opportunity, day and night.
I was responsible for designing the campaign’s lead visuals and seamlessly integrating them across the company’s website, landing pages, social media, out-of-home (OOH), and print platforms. These visuals were prominently featured in retail stores and on prominent billboards across Australia, New Zealand, and various locations in Europe, showcasing beautiful summer textures and vibrant colours throughout the campaign.
Collaborating closely with VM Specialists Chloe Smith and Sally Roberts, we ensured that the campaign’s visual identity extended dynamically into flagship stores. This holistic approach not only strengthened brand presence but also immersed customers in the essence of an adventurous summer.